Hi, I’m Hayley. I believe that true business transformation begins with people. For over a decade, I’ve been leading organizations through complex change by combining strategic insights with a deep understanding of human behavior. My passion lies in helping companies build scalable, people-first cultures that drive sustainable growth.

FoI specialize in organizational design, business transformation, and leading change management initiatives that create alignment between business objectives and human potential. Whether it's leading high-stakes mergers and acquisitions, optimizing operating models, or fostering high-performance cultures, my approach centers on building strong relationships and empowering teams.

At Westfield, I was selected for an internal management team during a critical post-merger phase. Despite the challenges of COVID-19 and economic uncertainty, I drove transformation efforts that not only streamlined workflows but also enhanced cross-functional collaboration. By reducing workflow time by 97%, I helped the organization achieve both significant cost savings and improved efficiency—results that positioned the company for long-term success.

What sets me apart is my ability to integrate data-driven strategies with a people-first ethos. I know how to connect with teams, align diverse stakeholders, and create narratives that resonate at every level of the organization. This combination of strategic rigor and emotional intelligence enables me to lead transformative change that impacts both business outcomes and company culture.

Currently, I’m focused on helping organizations scale by designing and implementing strategies that align leadership, optimize performance, and engage employees. I bring a proven track record of achieving measurable results and navigating complex challenges while keeping people at the heart of every decision.

When I’m not working, you’ll find me exploring new adventures with my Doberman rescue, Elsa. Staying curious and embracing the unexpected are values I bring to both life and business.

If you’re looking for a leader who can drive organizational transformation, foster collaboration, and deliver results that matter, let’s connect.

Client List

Culture Deck, 2024
- Branding & Visual Storytelling

Digital Marketing Campaign, 2024
- Strategy & Optimization

Social Media Marketing, 2023
- Content & Strategy