Westfield
Culture Deck, 2024
About the Client: Retail Real Estate Corporation
Unibail-Rodamco-Westfield (URW) is a global leader in luxury shopping malls across the UK, EU, and the USA, operating as Westfield in the US. Post-pandemic, URW aimed to rejuvenate its employer branding initiatives to stand out in the interview process.
Building on the success of the Employee Spotlight program, URW sought to develop a culture deck that strategically differentiates the Westfield brand.
Client Request: Culture Deck (Branding + Visual Storytelling)
Develop a culture deck that strategically positions the Westfield brand in the interview process. This deck will establish an employer branding strategy integrating the success of the Employee Spotlight program into a cohesive narrative. It will highlight Westfield's culture, key differentiators, including the slogan "Reinvent Being Together," and emphasize new sustainability initiatives. The branding deck aims to communicate Westfield's unique values and competitive edge to candidates during the interview process.
Full deck available upon request.
Impact:
Achieved a 17% increase in social media followers on LinkedIn, reflecting successful brand engagement and audience growth
Boosted positive employer reviews on Glassdoor by 23%, enhancing the company’s reputation as a desirable place to work
Increased internal employee engagement scores by 27%, indicating improved satisfaction and commitment among current employees
Enhanced candidate experience ratings by 33%, showcasing a significantly better hiring process influenced by clear and compelling employer branding
Client Feedback:
“Working with Hayley on our culture deck was truly a delight. She created a cohesive narrative that truly captured the essence of our ask. Hayley's strategic approach and attention to detail were invaluable in positioning Westfield as a desirable employer.”
- Isobel Lincoln
SVP Human Resources, Westfield
