Westfield About the Client: Retail Real Estate Corporation
Unibail-Rodamco-Westfield (URW) is a global leader specializing in luxury shopping malls across the UK, EU, and the USA. Known as Westfield in the US, the company was navigating a merger when COVID-19 halted noncritical projects. Post-pandemic, URW aimed to reengage with social media under its new brand. The US division specifically focused on revitalizing its US LinkedIn presence.
Employee Spotlight, Social Media Marketing, 2023
Client Request: Employee Spotlight LinkedIn Campaign (Strategy + Content Creation)
Revive a dormant LinkedIn page that hadn't been active for 3 years due to merger and pandemic priorities. Craft original content to refresh URW's digital presence, establish a new tone, and generate internal excitement to enhance employee experience and brand perception.
Impact:
Achieved a 400% increase in company LinkedIn website visitors, reflecting heightened brand engagement
Experienced a 115% rise in net new followers on LinkedIn, indicating successful audience growth
Posts averaged an 8x increase in impressions compared to previous efforts
Maintained an impressive engagement rate of 18.2% and a click-through rate (CTR) of 5.7% on LinkedIn
Consistently garnered over 200 likes and 12 comments per post on average, demonstrating strong audience interaction and positive reception
Client Feedback:
“Hayley is great! I enjoy working with her and see how incredibly hard she works. Hayley is a Renaissance professional and has a vast skill set. Hayley has an overflowing plate of work projects and while she never complains; it seems like she is accomplishing the work of at least three people.”
- Stephanie Lertzman
Director of Communications, Westfield
